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So, we always advise our clients to start with a higher resolution image that they can use for print even if their intention, at the time of the design, is purely for web, but to start with that image and then down sample it for web. There is one fundamental difference between print graphics and web graphics and that is the resolution. we talk about web graphic and print graphic, maybe you can just share with us, you know, what is the main differences between the two when it comes to choosing images?Īlan: Look, you know, that is such an interesting question, because most people just see images and expect them to be the same. What are the main differences between web graphics and print graphics? You name the visual media, we do design work for it, because we have quite a broad range of skills in our design team in our agency.
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Liza: Awesome, so you deal with a large variety of both online and offline graphics, wouldn’t you?Īlan: Absolutely, I mean, we deal with catalogues, banner advertising, google display ads, websites, packaging, signage, billboards, bus advertising. So when I say wholesale, I work for the hardest possible clients out there, which are other designers and other advertising agencies and other marketing agencies. That’s my background, and today, I have a wholesale design and imaging agency. So I essentially work as a go-between, between clients and the creative people because they don’t always speak the same language. However, I have spent well over 15 years working with design teams, working in creative positions, where I’m guiding the creative process. Now I’m going to put a little side note there, I’m NOT a designer. Then I moved from photography into print and design.
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So what’s your background in relation to that?Īlan: Yeah, well look, I am a, originally, going back to my cadet days, I’m a professional photographer and I work on a broad range of studios, people photography to product photography, motorcycles, press.
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What we’re focussing on this podcast is about images and how to utilise images better for our marketing.
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So Alan, tell the listeners more about your background and what’s your business. Liza: Well, I’ve been hanging out for this podcastĪlan: Oh, you know what, I’ll tell you a little secret, so have I. So now, let’s get straight into it.Īlan: I’m fantastic. He’s passionate about helping business improve their marketing objectives and you will definitely hear it from this interview. On top of all this, he’s also the CEO and Founder of Pixel Partners HQ, which is a specialist wholesale design agency providing back-of-house services for design studios, marketing and advertising agencies from all round the world. Over the years, he’s worked on campaigns from medium and large business, such as Samsung, Nikon Australia, Kimberley Clark Professional, Wesfarmers Insurance, Recall and many medium enterprises. In the last 10 years, he’s specialised in creative direction, graphic design, print management, digital and traditional campaign management. Today, I have Alan Nunez joining us. Alan has been a professional photographer for 20 years, with experience in many industries and still owns and operates a successful photography studio based in Sydney, Australia. Liza: Hi, this is Liza Choa, Founder of Content Maximiser, and I want to welcome you to another episode of the Content Maximiser podcast.